Helping you Achieve Higher Uptake in Profits with Strategic Marketing Consulting Services

Whether you are a food service or a technology powerhouse, you must contend with fierce competition from all sides. You would not be able to maximise the returns on your marketing investment if you did not have a clear marketing strategy. A marketing strategy should center on a company's value proposition and outline a marketing plan with specific marketing activities for implementing various marketing activities. A marketing strategy will detail the advertising, outreach, and public relations (PR) campaigns, as well as measure the outcomes of marketing efforts and their reporting timelines. It incorporates a marketing strategy to help a company achieve its business objectives. Strategic marketing assists teams in effectively evaluating opportunities.

A strategic marketing process usually has the below four phases:

Planning Phase: This is the initial and most important stage of strategic planning. A strategic marketing consultant will identify your company's goals, objectives, and the purpose of marketing efforts, as well as the actions necessary to achieve those goals.

Analysis Phase: A strategic marketing agency will examine an organisation's position in relation to its competitors from the outside. Market research as well as competitor analysis will be carried out. The information and data recovered by the strategic marketing agency will help in the validation of an organisation's goals. To gain a comprehensive understanding of a company's target audience, strategic marketing consultants would conduct research and develop buyer personas.

Development Phase: This stage involves defining the marketing mix that consists of four Ps – Product, Price, Place, and Promotion. The phase will help a strategic marketing agency to develop a full-service CRM (Customer Relationship Management) for the potential customers who are eager to do a purchase.

Implementation Phase: This is the stage of strategic marketing where the strategy is ready to be implemented. The products are launched, and the outcomes are evaluated. The strategy may need to be reviewed in order to make changes and re-address certain pain points of the marketing team's efforts.

Marketing is a full-circle process

Remember that strategic marketing is a full-circle process that, when done correctly, will allow you to attract more customers, drive revenue, and meet your larger organisational objectives and goals.

Strategic marketing consultants play an important role for businesses that do not have a clearly defined strategy or are unable to develop one due to a lack of expertise in the finer points of strategic marketing. Strategic marketing consultants address high-level considerations such as market demographics and price parity to provide clients with a sustainable competitive advantage.

Targeting new market segments without diluting your brand positioning

Perhaps you've noticed that there are some marketing segments that you can easily and profitably serve, but you're not taking full advantage of the marketing segment. A strategic marketing agency may advise you to create a separate sub-brand dedicated to that marketing segment. Often, the new brand has a relationship with the parent brand and thus benefits from the sub-brand label. You will be able to target the new market segment without diluting your brand positioning in this manner.

Strategic marketing assesses an organisation's performance and positioning by evaluating its current environment. The strategy should be capable of establishing specific marketing goals within specific time frames. A strategic marketing agency can assist a company in increasing sales and profits by conducting a SWOT (Strength, Weakness, Opportunities, Threats) analysis and researching market trends.

Helping you develop the robust marketing function

Companies that do not have a well-established marketing function struggle to compete and maintain profits. It may be difficult for a company to maintain a competitive advantage without the assistance of strategic marketing consultants. Modern marketing requires a diverse set of specialised skills. Outsourcing to a reputable strategic marketing agency, such as Vandalist, can assist a company in gaining a competitive advantage.

Vandalist strategic marketing agency provides services in strategic, tactical, and digital marketing, as well as integrations and other marketing solutions like merchandise case studies, webinar moderation, supplier management, and whitepaper writing. Its strategic marketing consultants work to increase profits for a company by providing a competitive advantage. Custom marketing plans, core value process, communications strategy, article writing & content research, social media planning & execution, Google Analytics & Data Studio, and other consulting and advisory services are available from the company's strategic marketing consultants. The company provides flexible consulting engagements for fixed-term and seasonal campaigns in the short, medium, and long term.

Vandalist's marketing consulting services provide actionable results while also expanding their research into other aspects of a business that may not be market-specific but have the potential for marketing success. During the transition period, the company's ad hoc services will help you in constructing the structure you’re looking for.
Location: Australia

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